How to Overcome Obstacles to Digital Adoption Across Generations
FREE EBOOK: EXECUTIVE SUMMARY
Change is hard.
Whether you think change is scary, annoying, or just inconvenient, we all have reasons for not changing — even when there are tangible benefits for doing so.
For financial institutions, the challenge is to address obstacles to change and successfully increase the adoption of digital banking products.
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In this report we’ll look at three key consumer groups — Digital Natives, Fence-Sitters, and Old Dogs — along with what’s holding them back from using digital products, and how financial institutions can overcome those obstacles.
Mobile-first customers in almost every country give higher loyalty scores to their primary bank than people with low digital behaviour do — globally almost 50% higher
— Bain & Company
OBSTACLES TO ADOPTION
Characteristics of Digital Banking Consumer Segments
Drive Adoption Across Generations
- characteristics of three main digital banking consumer segments
- why different consumers don't adopt digital banking products
- a proven strategy for overcoming obstacles and driving adoption across all generations
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