How to Overcome Obstacles to Digital Adoption Across Generations 

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FREE EBOOK: EXECUTIVE SUMMARY

Change is hard.

Whether you think change is scary, annoying, or just inconvenient, we all have reasons for not changing — even when there are tangible benefits for doing so.  

For financial institutions, the challenge is to address obstacles to change and successfully increase the adoption of digital banking products.

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In this report we’ll look at three key consumer groups — Digital Natives, Fence-Sitters, and Old Dogs — along with what’s holding them back from using digital products, and how financial institutions can overcome those obstacles.  

Mobile-first customers in almost every country give higher loyalty scores to their primary bank than people with low digital behaviour do — globally almost 50% higher

— Bain & Company

OBSTACLES TO ADOPTION

Characteristics of Digital Banking Consumer Segments

chart showing characteristics of digital banking consumer segments

Drive Adoption Across Generations

  • characteristics of three main digital banking consumer segments
  • why different consumers don't adopt digital banking products
  • a proven strategy for overcoming obstacles and driving adoption across all generations

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