FREE EBOOK: EXECUTIVE SUMMARY
Whether you think change is scary, annoying, or just inconvenient, we all have reasons for not changing — even when there are tangible benefits for doing so.
For financial institutions, the challenge is to address obstacles to change and successfully increase the adoption of digital banking products.
In this report we’ll look at three key consumer groups — Digital Natives, Fence-Sitters, and Old Dogs — along with what’s holding them back from using digital products, and how financial institutions can overcome those obstacles.
— Bain & Company
OBSTACLES TO ADOPTION